Sabrina's Strategic Media Perspectives

  • In Loving Memory of Orkut

    Picture this. A digital obituary.Not for a person… but for a platform. OrkutBorn: 2004Passed: 2014Cause of death: Fell behind… and got replaced Orkut lived a full life. Well… a fast life. In its prime, it wasn’t just popular, it was everything. Especially in Brazil, where it wasn’t uncommon for Orkut to feel less like a website and more…

  • The Digital Hongbao: The Red Envelope That Took Over Social Media

    Picture this. It’s the week before Chinese New Year. Phones are buzzing. Group chats are lighting up. Notifications are popping faster than fireworks outside apartment windows. And suddenly someone in the chat drops a red envelope. Not a physical one. A digital one. Inside? Money. But here’s the twist… nobody knows how much they’ll get. One person…

  • Inside the Pink Spy Club: When Awareness Went Viral but Action Didn’t

    Remember when timelines filled with mysterious colors that made absolutely no sense unless you were in the know? Not pink ribbons.Not survivor stories.Just… colors. “Sarah, blue.”“Jessica, red.”“Melissa, black.” If you were on Facebook during that time, you probably remember when the feed started looking like coded messages were being passed in plain sight. No explanation.No…

  • The Day Four Grad Students Decided Glasses Were a Scam

    Picture this. It’s 2010. Four Wharton grad students are sitting around probably doing what most grad students do… overanalyzing industries and questioning life choices. And someone says: “Why are glasses so expensive?” Not luxury sunglasses… Not designer frames. Just… regular prescription glasses. They’re expensive. You book the appointment, make the drive to the show room,…

Hello and welcome.

I am an MBA student with a background in service-oriented leadership and small business development. I value intentionality, balance, and thoughtful communication, especially in a digital world that often prioritizes speed over strategy.

This blog was created for a graduate course focused on social media strategy. Over the term, I will share insights on digital influence, marketing tools, and how businesses can use social platforms ethically and effectively.

I believe social media, when used strategically rather than passively, can be a powerful business tool.